A small percentage of the Florida population are in the market to buy or sell a home.
This is the hardest space to compete in as all agents and brokerages are targeting this small group, spending on advertising, Zillow Leads, etc.
The vast remainder of the Florida population would consider buying or selling if presented an opportunity that makes sense.
This large pool of potential clients are typically ignored and simply need to be educated and nurtured to convert.
Conversations That Convert
Are you thinking of selling?
Are you living in your ideal home?
Our research has found that most homeowners are not in their ideal home. Many are living in a world of homeowner complacency, settling for a home they don’t even like.